Kitchenware powerhouse, Made by Gather, relaunched its flagship brand at the Inspired Home Show in Chicago, held from 17 to 19 March.
Founded in 2011, bella was created based on feedback from more than 5,000 consumers. Its Fits-anywhere kitchenware system is a fresh take on kitchenware that combines high quality and function for every space.
“As families spend more time in the kitchen, the stuff within those cabinets and on those countertops has also increased,” says Shae Hong, founder & CEO of Made by Gather.
“According to our consumer insights and data analytics, the average household has six small kitchen appliances and the majority of their counterspace is taken up by kitchenware. With the new bella, we want to give consumers their counters back without sacrificing performance or capacity.”
The Fits-anywhere system includes fold & store dual temp griddle; 4qt air fryer; flip & store blender; flip & store waffle maker; 2-slice slim toaster and VersaBrew 12-cup coffee maker.
All products will be available in the brand’s new, signature oatmilk colour—a fresh take on the traditional white appliances consumers grew up with.
Made by Gather, whose portfolio of brands also includes Beautiful by Drew and CRUX, showcased the new bella within a 2,580 square foot booth during the show. An overhead skybridge of suspended bella waffle makers, blenders and air fryers served as an art installation attracting traffic to the booth.
“The relaunch of bella is one more transformational step in Made by Gather’s future and we are just getting started,” continues Hong.
“I’ve been attending the trade show for over 20 years and this year we wanted to raise the bar in terms of how brands show up and share our unique culture that continues to disrupt the kitchenware industry.
“We are pushing the boundaries of how things are done by combining consumer insights and data analytics, creating products with elevated design and unique colourways that the customer has told us they love and bringing an unmatched vibe and culture in how we do it. We hope to change the industry and the legacy of it going forward with a new approach to kitchenware.”
The new collection will be available from September 2024.
