Tapping into the latest trend, lifestyle trade fair Maison&Objet is adding another category to its September 2023 edition.
Called Wellbeing & Beauty, the section is described as ‘the space where we feel good in our skin’, and fits in well with the theme for September, Enjoy.
The new category will feature products that improve wellbeing at home and with yourself, inside and out.
“During the pandemic, we noticed aspects that we didn’t pay attention to such as the quality of the air, the possibility of exercising at home and even the capacity our home has to improve our mental health,” analyses Melissa Hago, director of the wellbeing and beauty department at Fashion Snoops, the trend agency that Maison&Objet partnered with to create this new space.
“The request for wellbeing no longer includes just a simple beauty routine or healthy eating, it includes our relationship with everyday objects, the entire household market is affected.”
Wellbeing & Beauty will sit next to the home fragrances area and features cosmetics and skincare as well as fitness accessories, ‘soft’ techniques such as light therapy, music therapy and aromatherapy, detox and relaxation ingredients and clean home care products.
Discovering brands that focus on our wellbeing is great; being able to experience them is even better, so Maison&Objet has asked Fashion Snoops to design a curation space and experiences so that visitors can go even beyond the discovery of brands.
“The major players in the market are reorganising their sales areas with departments ranging from home fragrances to therapies and sports,” says Jaye Anna Mize, director of interior design at Fashion Snoops.
“The layout sets the tone, we are moving towards more comfort, a more welcoming environment, a softer ambiance and a slower pace.”
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