Maison&Objet is restructuring its two editions in January and September, with different content for visitors whose needs have changed.
While the January edition will have a stronger focus on hospitality and fashion, September will be expanding its Cook&Share segment.
“We’re amplifying the distinct strengths of each of our two editions to take an even more specialist approach,” says Mélanie Leroy, managing director of SAFI: Maison&Objet, MOM and Paris Design Week.
“By refining our ‘in’, ‘off’ and ‘online’ propositions, we’re offering a more effective choice to every participant in the design, decoration and lifestyle community according to their needs.”
January is redefining itself as a Collectible Design edition with a specific range catered to the premium hospitality sector. A new event called What’s New? In Hospitality will showcase products from exhibitors specialising in hotels and restaurants.
The January show will also be bolstering its offering on the fashion and homewares market for buyers looking for timeless, sustainable products.
In September, Cook&Share will step up a gear, supported by increased investment and an enhanced schedule of meetings. This section dedicated to cooking, tableware, culinary accessories and gourmet food will become an annual event and will only be featured during the September editions.
Ninety-five per cent of the show’s participants attend to see innovation—to understand consumer trends and discover new markets, to source new products and brands on the professional buyers’ side and to meet new customers and business partners on the exhibitors’ side. By specialising its two editions, Maison&Objet offers them a better return on investment in line with their strategy, adds Leroy.
“This new direction is a response to the expectations of our customers, buyers, specifiers and brands. In a changing world and a turbulent economic climate, I wanted to establish an ongoing dialogue with them through surveys, interviews and polls to analyse their needs in even greater detail, both in France and internationally.”
The home decor, design and lifestyle trade show is also launching Women&Design by Maison&Objet.
“The mission of Women&Design by Maison&Objet will be to identify, promote and facilitate dialogue between women from all over the world who are driving innovation, redefining standards and having a major impact on the decoration, design and art of living industries.”
The next Masion&Objet is held from 16 to 20 January 2025 in Paris.
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