Following the recent announcement of Maison&Objet’s restructuring strategy, a comprehensive re-evaluation project has been initiated to rethink every aspect of the show.
The goal is to streamline visitor flow, optimise layout and provide professionals with a more intuitive experience, says Mélanie Leroy, managing director of SAFI.
“From 4 to 8 September, this is the pivotal event that will embody this transformation,” she enthuses.
“Announced last September, this new strategy is now set for implementation. Drawing from three decades of expertise in fostering an international community of nearly two million professionals, this renewal presents a unified vision for both editions.”
In September, the focus is on the new synergies between design and objects, alongside the emergence of young talent.
“We celebrate the decorative arts and the designers who are shaping future trends. Collaborations, capsule collections and carte blanche will be offered to those who view objects as the zenith of a concept, idea or creative space, as we refresh our vision of interiors.”
The September edition will have six sectors—Cook&Share (exclusive to September), Decor&Design, Craft, Fragrance&Wellness, Fashion&Accessories and Gift&Play—spanning four halls.
In the newly established Design District, located at the heart of the show, visitors will encounter signature programs dedicated to young talents. Architectural studios, design firms, publishing houses, designers and innovative AI solutions for interior design and architecture will be represented in this space.
Future on Stage will spotlight three companies under three years old that prioritise innovation and will launch their products after being selected by a jury of experts. The Rising Talent Awards will focus on young German studios this year. These two programs will now be presented annually in September.
“While the last edition of the show encapsulated the essence of the January session with a general elevation of offerings, September promises to bring a breath of fresh air and creative abundance in design, decor and lifestyle. Two pivotal moments united by a shared ambition to catalyse networking and foster the growth of industry professionals,” Leroy adds.
Maison&Objet is held from 4 to 8 September at the Parc des Expositions Paris-Nord de Villepinte.
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