Giftguide chats to Sheldon Mayer, founder of Men’s Republic about the brand’s journey and how a shift in mindset has made men’s gifting a rapidly growing and evolving market.
What changes (in the industry) have you seen since launching Men’s Republic?
The men’s gift industry has evolved significantly, looking good has never been more in style. Initially, options were limited and often generic, but rising awareness of men’s grooming, self-care and lifestyle needs has driven demand for more thoughtful and diverse products. Consumers now seek functional, trendy and high-quality gifts that reflect individual interests and style.
The shift toward online shopping and influencer marketing has further expanded market reach and product innovation. Today, men’s gifts span from grooming kits, DIY tools, fashion accessories and novelty barware items, showing a clear move from traditional gifting to curated, experience-driven choices. Men’s Republic has adapted accordingly by offering tailored, modern solutions for the contemporary man.
More than ever, men are embracing the modern approach to self-care, balancing family, career and lifestyle with a renewed focus on personal grooming and presentation. It’s no longer just about impressing others, it’s about feeling confident and showing up as the best version of ourselves, every day.
With Father’s Day coming up, what are some of the most popular gifts for dads?
Popular gift choices for dads include practical and stylish options. Grooming kits such as our Fitness Fresh Bottle with five men’s grooming products are a top pick for self-care enthusiasts. For the fashion-forward dad, a sleek gift set featuring a watch, wallet and sunglasses adds flair. Golf lovers appreciate the wide selection of fun accessories tailored for the ‘mad golfer’. For BBQ fans, tool gift sets are a hit—especially our new bull fork, designed to make cutting and shredding meat easier. These and all our gift sets combine usefulness and personal interest, making them thoughtful and memorable presents.
Don’t miss Men’s Republic at Reed Gift Fairs Melbourne from 2 to 6 August, stand H28, MCEC.
Want to read more? Check out the full article in our Father’s Day feature in Giftguide’s July Directory issue. The print edition will also be available at the Melbourne gift fairs where you can pick up a FREE copy.
