Japanese retailer Muji has created its largest ever immersive concept store in Melbourne, featuring an embroidery service, workshop space and Melbourne to Go concept.
The shopfront, which will be unveiled in August, has a floor space of more than 1,700sqm, making it the biggest Muji store in Australia.
The immersive store will boast an array of household furniture new to the Australian market and Muji’s signature minimalist Japanese-style clothing, stationery, skincare, bedding and travel goods.
The concept store will also give shoppers the chance to explore the retailer’s offerings while immersing themselves in experiences like Muji books and Muji Labo―a new garment capsule range, embroidery service and dedicated kids play area.
A cutting edge space where workshops and exhibitions take place will also feature in the story, as well as a separate Melbourne to Go concept which showcases all things to do in Melbourne and a coffee cart.
Muji Australia’s managing director, Takeshi Fujimoto, says uptake of the brand in Australia has already been strong, with a sharp increase in sales over the last five and a half years.
“We’ve received a very positive response from the local market since we opened our first store in Chadstone back in 2013, and we’re incredibly excited to continue to grow our presence within Australia with this new offering,” he says.
“It will provide shoppers with a unique Japanese Muji experience through our increased product range, new store design to this market, and the inclusion of such elements such as Open MUJI. All this combined will make for a truly Muji feeling.
“We look forward to further developing and sharing our brand concepts with our valued Australian customers and are thrilled to showcase the new Chadstone retail space,” adds Takeshi.
The doors of the concept store are set to open at the end of August this year.
By Georgia Clark
This article first appeared on retailbiz
