Mustard Made partners with Wordbits for new range
Mustard Made has collaborated on a new collection with Danish brand, Wordbits, creating a playful and practical gift for Christmas.
The cult homewares brand is known for its stylish and colourful lockers and co-founder and creative director, Becca Stern, is excited about the partnership, which actually came about in February 2021 with the introduction of Mustard’s signature colours, Mustard and Blush, to the original Wordbits Alphabet magnets collection.
“When it comes to dream collaborations, this is exactly the kind of thing we always hoped for,” she enthuses.
“We’re so proud to have partnered with female-founded, magnet lovers Wordbits to bring you our oh-so-exclusive collaboration in the new Numbers range.”
Friends and Wordbits co-founders Annabel Weber and Shanna Hermansen launched Wordbits on the crowdfunding platform Kickstarter in September 2019, which is where Stern found them.
Realising these small but mighty magnets would be the perfect accessory for Mustard’s lockers, the collaboration was an easy match.
“Wordbits alphabet and number magnets are the ideal match for our lockers. They’re fun and practical, with each magnet strong enough to hold a greeting card. They are available in a range of colours including our two-signature collaboration colour ways, Mustard and Blush,” she adds.
“The Number magnets are an evolution of our collaboration with the Wordbits team and we’re excited to see what comes next.”
The Mustard x Wordbits Number magnets are available now.