Axis Toys & Gifts is introducing the 2025 Swim Essentials collection, now available for wholesale throughout Australia and New Zealand.
Designed in the Netherlands, this collection brings together practicality, safety and on-trend design, making it easy for families to enjoy the warmer months in style. Thanks to the successful launch of the brand in 2024, Axis has now tripled the range on offer for 2025.
With over 1,250 SKUs across four core categories, the 2025 range includes:
• Inflatables: pools, slides, floats, lie-ons and ride-ons in coordinated prints
• Water safety: puddle jumpers, swim vests and armbands
• Beach and play accessories: sand sets, tea sets and role-play toys for open-ended fun
• Swimwear and sun protection: rashguards in one-piece and tops, shorts, sunhats, swim nappies.
Retailers can easily build cohesive, eye-catching displays with colour-matched designs that encourage add-on purchases and seasonal bundling.
Range is available now with two final shipments arriving early and mid-September.
Sustainability in action
New this season, Axis Toys & Gifts has partnered with Queensland-based social enterprise PLOYS —Creative Concepts in Disguise. PLOYS transforms retired pool inflatables into durable, upcycled products like swim bags and pencil cases.
“Together, we’re supporting a national PVC recycling initiative, offering customers and retailers a way to give their pre-loved Swim Essentials inflatables a second life,” says Axis Toys & Gifts managing director, Paula Opfer.
“Collection points and postal returns are now available, helping divert soft PVC from landfill while supporting creative circular solutions.
“Axis Toys & Gifts is proud to support this practical and purposeful step toward a more sustainable summer.”
Don’t miss Axis Toys at Life Instyle Melbourne (Royal Exhibition Building), stand 1196K & AGHA Melbourne Gift Fair (MCEC), stand 329.
Your request has been submitted successfully.
