1 Hats provide a colourful and ever changing display in your business―have some fun with low risk fashion
Summer is the perfect season to have a range of summer hats in your store. Let’s set aside the safety elements of hats and the outlay (we will talk about these soon enough), but the colours, designs and trends that hats provide will definitely add fashion and colour to your store without you competing against the dress shop next door!
2 You can have a few hats or a stand full of hats
Who said that you have to take a hat program that mimics the national debt! Gibson can tailor Essence Accessories to align with your hat strategy. From trying a selection of your favourite colours and styles to a full stand incorporating a sample of our designs, Gibson’s professional team will help you choose a desirable range that suits your store, your strategy and your stores demographic.
3 Hats are a growing market
Hats are the emerging market as more styles and better quality hit Australia at a valued price. This coupled with the demand for your customers wanting to wear hats is a perfect retailing storm. Where there is sun, customers are going to demand headwear. Not only does Essence have a tremendous range of headwear, Gibson backs it up with stock to ensure it can continue to tailor the best range for your store.
4 Hats provide a health option to your business
Do you remember the old days of having minimal protection when out and about? No sunscreen, certainly no sunglasses and definitely no hat! The marketplace is constantly reminded of the health benefits to wearing a hat outdoors (with of course sunscreen and sunglasses). The Essence summer hat range can provide protection against UV, and sooner rather than later, hats will become as common as carrying your phone!
5 Hats look too hard to manage
There is nothing worse than seeing a stand of anything after hordes of customers have worked their way through your range. Sure, they have bought from you, and you’re happy with that, but then you’re left remerchandising again.Worse still, you can’t remember what stock has sold, only that it was at a particular price point.
Don’t worry, Gibson has a full record of everything you have purchased and before you know it we will be out at store tidying the stand and replenishing the hats you have sold. As one of our great territory managers once said ‘a hat that sits on a stand for too long, is like a tenant that doesn’t pay the rent’!
Gibson constantly reviews your range and will assist in moving through styles that don’t seem to work. And lets face it, sometimes that just happens.
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