Every toddler loves their favourite plush toy. Have you ever wondered what they’re really cuddling? Apple Park’s CEO, Angie Ting, asked herself this question following the birth of her first child. Her concerns about the potential impact of artificial fibres on a child’s health and our environment inspired the creation of Apple Park’s eco-friendly range of toys and baby accessories.
Apple Park promotes a genuinely polyester free nursery. This means it uses only the finest organic, sustainable and recycled materials in the creation of its products. Its poly-free philosophy even extends beyond the materials you can see and touch. For example, its plush toys are filled with natural corn fibre and organic cotton. As a result a child never cuddles polyester that’s hidden from view.
Apple Park’s latest offering continues this eco-friendly tradition. Its exclusive Australian distributer, Artiwood Australia, recently announced the availability of Apple Park’s new Organic Toddler Doll range. These super cute soft toys build on the popularity of the Organic Baby Dolls released in 2016.
Each Organic Toddler Doll includes removable outer clothing and diapers. They’re available as either a girl or a boy. The girl comes dressed in an adorable patterned dress while the boy includes matching patterned coveralls. A matching set of 100 per cent organic cotton soft teething rattles are also available as a girl or a boy.
Andrew McGregor, Artiwood’s joint managing director, says Apple Park’s entire organic doll range has drawn praise at trade shows throughout the year. “Everyone’s reaction is a joy to see. People simply love these dolls. Debate inevitably unfolds over which is cuter!“
When asked to declare a winner McGregor says diplomatically that the votes are evenly matched. However, he notes that the visual appeal of these dolls isn’t the only thing making a lasting impression.
“All of Apple Park’s organic fabrics comply with the Global Organic Textile Standard (GOTS). More the people learn about this standard more they’re impressed. It covers everything from the harvesting of raw materials, through environmentally and socially responsible manufacturing up to a product’s final labelling.
“For example, under the GOTS standard fibre producers, such as farmers, must be certified by a recognised international or national organic farming body. Textile products carrying the GOTS label grade of ‘organic’ must contain no less than 95 per cent certified organic fibres and raw material bleaching must always be oxygen based. That is no chlorine can used for bleaching.”
In all, more than 20 core criteria define the GOTS standard. Each of these is reviewed and maintained by four global stakeholders including the USA’s Organic Trade Association (OTA). McGregor confirms that Apple Park is a member of the OTA. He also notes that more than 9,500 companies are currently members of this peak industry body.
Apple Park’s Organic Dolls retail for $59.95 while the matching Soft Teething Rattles retail for $29.95.
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