Born in El Salvador, Lula Mena has a long history with artisanal design.
While studying artisanal design at a local university, Mena fell in love with the traditional techniques used by artisans throughout the country, and saw that many were disappearing and were being replaced with more industrialised and impersonal techniques.
Since then, she has sought ways to contribute to the rescue of traditional techniques by working directly with artisan communities to produce high quality products with an emphasis on design.
Following this goal, she was a pioneer in the reactivation process of indigo farming and its use in handmade products, primarily textile dyes. She was also a consultant for several NGOs in artisanal design.
Mena designs, develops and commercialises sustainable, eco-friendly products that are handmade by Salvadoran artisans under fair trade standards.
Her designs are based on five principles: eco-friendly, handmade, fair trade, innovation and the empowerment of women.
The production process uses mostly traditional techniques with an emphasis on quality, natural or repurposed materials.
The materials that she uses are locally grown natural seeds for her jewellery line Seeds of Joy and cotton dyed with natural indigo to create handwoven textiles.
For the first time, Warner Bros has selected a designer or artist for each country in Latin America. In El Salvador, the representative is Mena, who has designed bracelets inspired by the attributes of Wonder Woman―power, courage and wonder. The designs that Mena has created represent the Salvadoran woman, who is strong, dynamic, free spirit, independent and self-confident.
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