Barely one year old, the gorgeous AUSfonte cast iron and AUS-ION steel cookware ranges from Solidteknics are the only production cookware made in Australia. Made from clean Australian iron, acclaimed by top chefs, exported to the US, selling strongly in the independent cookshops which have been fastest to adopt, and was recently the biggest-selling cookware on KitchenwareDirect.com.
Seasoned bare iron/steel is widely recognised as the healthiest cooking option of all, and has seen a huge resurgence in recent years in the US, where savvy cooks are rejecting synthetic non-stick coatings for their toxic fumes at high heat, and disposability. Sustainable Solidteknics cookware is multi-generation durable and the natural non-stick seasoning is forever renewable. These pans are so indestructible, the written warranty is multi-century.
The company uses a new marketing method, for Australia, to build demand via crowdfunding for each new product launch on social media. Their six Kickstarter campaigns have been very successful and the rapid growth in brand awareness among the keenest cooks of Australia and the US has ensured their very fast stock turn for the retailers who have moved fastest to bring them in.
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