Shaving is a mundane task, and for many, part of a daily routine. You would think that repetition would lead to a perfect shave. Yet most men are left feeling raw, irritated and marked with cuts and razor rash. They shave with soap in the shower or aerosolised creams that dry the skin by stripping away natural oils. Rather than seeking an alternative, men have learnt to deal with and accept this as an unavoidable consequence of shaving.
Well for those who no longer want to shave with products that cause irritation you are in luck. The boys at Milkman Grooming Co are just about to launch something that will change the shaving game and the faces of men, with their new clear shave gel.
Milkman Grooming Co has redefined what it means to have a clean, close shave with their cool, new clear shave gel. Many men claim to have sensitive skin, but perhaps it’s not that their skin is sensitive, it’s just they’re using the wrong products.
The product is water-based not soap based, so it doesn’t dry your skin. It allows for the blade to glide across your face with minimal resistance, reducing the amount of strokes needed to complete a shave and therefore increasing the life of your razor blades. Its peppermint and menthol fragrance serves to invigorate your sense of smell and touch with a soothing freshness on the skin, that keeps your face feeling cool before, during and after you shave.
“A good morning routine sets the tone for the rest of the day,” says founder and CEO of Milkman, Ben De Camp. “Shaving with our new clear shave gel makes shaving easier and leave your face feeling fresh and invigorated, so you can get on with your day and the more important things in life. It also saves on time. Simply apply our shave gel, shave and wipe your face with a towel. There’s no need to wash your face or apply moisturiser as this gel will leave your skin feeling smooth and hydrated. You are going to shave for the rest of your life, you might as well shave properly.”
The gel retails for $25, this may seem like a lot for a shaving product but it comes in a generous 500ml bottle which gives you over 100 shaves. For those of you who shave daily, this will last you a third of the year, which is amazing considering it is the same as a week’s worth of coffee costs. It can be bundled with an aftershave to make for a great gift.
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