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Heralded as one of Australia’s most revered baby and children’s brands, Alimrose celebrates a curation of soft dolls, squeakers, kid’s decor and accessories.

Alimrose kids carry case sets retail for $45.95 and are available in pale blue, pale pink and wildflower.

Each of the designs capture an old-world vintage charm and brings us back memories of bake-sales, lemonade, tea parties and toy ovens. The lining adds an extra depth of interest and intrigue.

Signature to the Alimrose collection are the hand-crafted retro dolls which each have their own playful spirit. Each of the dolls honour splendid craftsmanship and detailed embellishments in theatrical prints and characters with their own precious little narrative.

Ballet enthusiasts will adore the Amelie Doll, measuring 52cm and retails for $69.95. Featuring a frothy, soft tulle removable skirt and dainty chic ballet slippers, this dancing little dolly has pirouetted off the stage of The Royal Ballet in Covent Garden to make magic happen.

Story Time Alice (RRP $69.95) keeps her voluminous gold hair tied back with a black ‘Alice’ headband ribbon, whilst Red Riding Hood (RRP $64.95) is delightful in her blue gingham dress. It’s pure Hollywood glamour.

New to the collection is the Alimrose Emmy Doll ($89.95) which features blush tulle dress with gold ribbon trim, gold ballet shoes and a gold handbag. Oh la la, the Colette Doll ($69.95) is tizzy and fizzy and arrives direct from Ballet de lÓpera de Paris. 

Yvette Unicorn Doll ($54.95) provides sophisticated drama and hyper-feminine detailing with its untreated pure cotton outer, soft blush tulle and embroidered face. This magic little creature was trained at Le Unicorn School of Ballet daily and recently retired (her hoofs were just not made for ballet shoes). 

Add colour, pattern and texture to your sleeping beauties bedroom with Alimrose’s diverse collection of blankets quilt/cot playmate (RRP $99). Each is lightweight, machine washable and available in confectionary of colours.

Alimrose muslin swaddles (RRP $29.95) are generously sized (120x120cm) and made from breathable, organic and high-quality cotton. Each has a heavenly cloud-like softness that is super cosy and kind to precious skin. 

Alimrose’s muslin baby wraps are incredibly versatile and can be used as a swaddle, light blanket, pram cover, mat, change pad cover or burp cloth, making them the perfect gift for expectant mothers.

The collection of iconic squeakers guarantees to bring laughter and smiles to little ones when squeezed. Be a sweet little show pony with the Horse Squeaker (RRP $17.95), or rabbit around with the Bunny Rattle and Squeaker which features a beautiful linen handle and stripe fabric for the inner ear. Each have an adorable embroidered little face and delicate collar ribbon. 

Alimrose has a suite of treasures for all your decoration and gifting needs. The Tulle Pom Pom Canopies (RRP $199.95), Pom Pom Cotton Blankets RRP ($79.95) and Cloud Mobiles (RRP $49.95) add a teeny-tiny amount of artistic delight to our little tot’s bedroom. Give. Inspire. Play. Create modern and creative spaces where children (and their dreams) can grow.

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