Wild Oats Housewares imports and markets brands which have a unique flavour, but are practical, and designed to sell everyday. Its particular areas of expertise are in woodware, where it has an extensive program of high quality boards and accessories, and environmentally-friendly lines such as its famous Charles Viancin silicone lids which replace cling wrap and foil.
The company has a strong program of new ideas for the year ahead, starting with the launch of an exciting new knife brand, Tarrerias-Bonjean. TB, founded in 1648, is a family owned French company based in Thiers, France. After years of R&D it has developed the Evercut Furtif range of knives with blades which never need sharpening. An extraordinary development, set to turn the knife world upside down.
Did you know your coffee machine needs regular cleaning? The brewing chamber cannot be cleaned just by using hot water, but until now, this has been almost impossible. Introducing the very clever Caffenu cleaning capsule. Designed to fit all ‘Nespresso’ coffee machines, a Caffenu cleaning capsule will clean your coffee machine in just two minutes, guaranteeing you beautiful tasting coffee every time.
Wild Oats’ Wham Cook non-stick & enamel bakeware program is made in Britain, of the highest quality steel. The non-stick coating is applied using a method known as ECCS (coil coating), which ensures the non-stick performs at a level superior to nearly every other brand in the world. Wham Cook is price competitive, comes with a lifetime guarantee and will change the way you sell non-stick & enamel bakeware.
Wild Wood adds fresh new items to the company’s woodware portfolio, starting with a beautiful range of paddleboards, all completely designed & developed by Wild Oats here in Australia.
The Charles Viancin brand, a superbly designed, contemporary range of fun silicone kitchenware continues to be a great success. There are exciting new lid design introductions called Crystal, Granite and the fresh new Watermelon, all set to be hits this summer.
Wild Oats’ market leading Ironwood Gourmet brand is in its 14th year of growth. The eco-friendly appeal in the market continues to gain momentum, and wooden boards are in high demand.
Come and see Wild Oats Housewares to learn about the market trends, and what you should be ranging, at the MCEC, Stand 10V.
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