Once considered niche, Australian native botanicals have stepped into the spotlight. Not just as a passing trend, but as a new standard in modern home fragrance.
From the grounding clarity of lemon myrtle to the soft florals of boronia and frangipani, native ingredients offer a depth and distinctiveness that mass-market scents can’t replicate. At Clare Makes, each scent is designed to evoke place, memory and story, proving that native doesn’t mean nostalgic. It means now.
From candles to reed diffusers, room sprays and bath rituals, Clare Makes offers a full sensory experience rooted in native Australian flora. Bestsellers like Banjo: Australian Bush and Elizabeth: Lilly Pilly & Frangipani capture the richness of our landscape without defaulting to the usual clichés.
“We design every scent around a feeling, because our connection to place is emotional, not just botanical,” says founder Clare Neilson.
The result is a collection that feels grounded, layered and uniquely Australian.
For customers looking to embrace the native trend, Neilson recommends starting with a scent that resonates personally.
“Look beyond eucalyptus,” she says. “There’s a whole palette of Australian notes that are floral, sweet, citrusy or fresh and they all tell a story.”
Whether gifting or refreshing your own space, it’s about choosing something that sparks memory and meaning.
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