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It’s no secret that Australian summers can be real scorchers. From blistering days at the beach to sizzling barbecues in the evening, no Aussie is set without the perfect summertime safety accessory―a hat. Hats are becoming a vital part of the Australian lifestyle and here’s why you should stock them this season:

1. Hats provide a colourful display in your business

Summer is the perfect season to have a range of hats in your store. The colours, designs and trends that hats provide will definitely add vibrancy to your store. With styles ranging from fedoras, bucket hats, sun hats and caps, the Essence 2020 range is sure to be a best-seller this year.

2. Hats are a constant and ever growing market

Where there is sun, customers are going to demand headwear, which leaves the perfect gap in the market for you to cover. Not only does Essence have a tremendous range of fashion headwear, Gibson backs it up with stock to ensure it can continue to provide the best range for your store.

3. Stay fashion forward this season

By selling hats this year, your business can show they care while providing sun safe statement pieces. Hats are a timeless and essential trend in Australia, especially during summer time, which is why it’s so important you stock current and trending accessories. The Essence 2020 range sports an array of up to date, fashionable hats that are guaranteed to bump up business this season.

4. Hats provide a health and safety element to your business

Australia has one of the highest rates of skin cancer in the world and wearing a hat is one of the simplest and most effective ways to avoid it. The Essence summer hat range can provide protection against UV, whilst doubling as the perfect summer fashion accessory.

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