It’s official, Aussies have fully embraced the digital revolution with almost 4 million using digital catalogues alone rather than hard copy versions.
According to the latest customised research by Roy Morgan for the Real Media Collective, 18.5 per cent of Australians prefer the digital platform because they are a useful tool and stress-free way to window shop.
About 80 per cent of those surveyed say they read digital catalogues to discover new products, for 68 per cent inspiration for new gifts is key.
According to ShopFully, which markets retailers digitally and drives shoppers to physical and e-commerce stores, the shift from hard copy to digital catalogues is just the next natural step for Australians.
“Just as we have seen habits change when it comes to consuming video and music through streaming platforms, more Australians are now turning to digital platforms to view their much-loved catalogues,” says ShopFully Australia manager, Dean Vocisano.
“We really think this shift is a natural progression from physical to digital consumer habits. It’s not only more convenient, it’s a matter of sustainability with more people aware of the impact of the overuse of materials such as paper and plastic.”
The platform has seen over 300 per cent growth in the last six months and Vocisano says this trend will only continue to increase as consumer habits change.
“We have seen a definite spike in ShopFully users in Australia since we launched here in 2016. To be successful it is crucial to understand how Australians shop and now that we have created this relationship with our shoppers―in 2018 we monitored 1.4 billion product interactions, and 80 million store visits, with triple digit growth rate compared to the previous year―the company has decided to accelerate its growth plan in Australia with important investments in technology, innovation and continued accelerated app growth.
“This Roy Morgan research highlights the need for retailers to carefully consider their marketing budget as we can now safely say digital catalogues are becoming a preference for Aussies,” Vocisano adds.
