Sustainability was one of the main trends at the recent Hong Kong Gifts & Premium Fair with many companies promoting eco-friendly and recyclable products.
For ReGiftWrap founder, Naqiyah Talib, the number of parties she was attending and the disposable gift wrapping paper that came with it was reason enough to create her own reusable gift wrapping paper eight months ago.
“I have two boys and just attended too many birthday parties, like 30 to 40 parties a year and that’s a lot of wrapping paper being thrown away,” she explains.
“So I started primarily with kids prints such as dinosaurs, sharks, the alphabet, roadmap, etc with, of course, the approval of my boys.
“I also did a few girl designs and following a great response to all my prints, I decided to move into Christmas, which is now a big market for us.”
Inspired by the traditional Japanese wrapping method, furoshiki, Talib wanted to design something that was easy to use and sustainable.
“The wrapping paper uses 100 per cent rPET fabric made from recycled plastic bottles. Our mission is to develop eco-friendly and sustainable gift wraps to preserve and sustain our environment.
“Each wrap has two ropes on the corners making it easy to wrap and every ReGiftWrap comes with an illustrated wrapping guide to help get you started as well as a gift tag pouch. After each use, another gift tag can be placed in the tag pouch and the wrap can be reused multiple times.
“Also, we swap designs with family and friends so while you are using different wrapping paper, you’re not throwing anything away. It’s a win-win,” she enthuses.
The Hong Kong based brand is looking to branch out and has already had interest from distributors overseas including Australia.
“We are currently working on a country-specific collection for Hong Kong and there is a Dubai range in the works as well, so there are plenty of exciting opportunities ahead.”
