Rowdy Crowd Drinkware has been supplying unbreakable, 100 per cent dishwasher safe drinkware to the Australian market since 2014. It was the first company in Australia to introduce Tritan drinkware to the market, the highest grade copolymer material with the highest approval ratings from food safety bodies worldwide.
It is a small business literally operating from a merino sheep and cropping farm in southwest NSW, which has grown from turning over 2,000 pieces a year to almost 30,000 a month in Australia.
The company got its start when ‘farmers wife’, Fiona Hamilton, made the decision to cease travelling 1,000km a week just to run their large retail store in Wagga Wagga and focus on something which would satisfy her creativity and energy and could be done on the farm.
“During my time as a retailer and attending Reed Gift Fairs, AGHA Gift Fair and Life Instyle each year to source products for our store, I was always on the lookout for elegant outdoor drinkware that was not coloured, not chunky and was absolutely durable,” she comments.
“I could never find any, so when I gave up bricks and mortar retailing I began thinking about and researching the unbreakable drinkware market. In short, I still found nothing. There were no products which were completely dishwasher safe, which didn’t crack, craze or colour over time or the stems didn’t snap.
“I decided to design my own range, find a manufacturer, create a whole brand philosophy around simplicity, durability and sustainability, then work on distribution Australia wide.”
Rowdy Crowd products are 100 per cent BPA free and recyclable. The crystal clear, stemless drinkware is safe to use around pools, spas, backyard BBQs and camping trips. Brightly coloured bags make them easy to find in the cupboard or camping box while for retailers they attract customers’ attention in-store.
Hamilton launched a new range of all-white products and new ice-ball accessories at Reed Gift Fairs Melbourne.
“I had lost so many of my lovely country stores during covid due to closures, change of ownership and generally just tough times so I wanted to reconnect with them again and to come in contact with many more new faces and destinations for Rowdy Crowd.
“My aim has always been to be in small, independent retail stores and particularly in rural and regional areas. Country people get and love the practicality, durability and simplicity of Rowdy Crowd.
“While the number of attendees seemed to be lower [than previous years], those who were at the fair did place orders and enjoyed discovering what is new for them in 2025. Many visitors said it was great to see a unique product with such an interesting backstory, especially when my daughter was juggling them in the aisle,” she laughs.
“We are also launching and aim to gain traction in the US and UK markets and we will be introducing a new drinkware shape which is stackable in 2026. We will continue to grow our business in both the retail and wholesale markets here in Australia and the significant market share we now have for custom branded drinkware for parties, weddings, events, wineries and breweries, corporates and large festivals.
“In all we do we aim to bring people together, to create memories and leave without a trace.”
