Visitors flocked to Maison&Objet Paris earlier this month with a 21 per cent increase on September 2016, making this show one of the most successful in recent years.
The number of international buyers visiting the fair continues to soar with visitors from Belgium up 18.18 per cent, Italy 23.62 per cent, Germany increased by 18.5 per cent, the UK was up by 13.56 per cent and the Netherlands rose by 27.46 per cent.
Visitors from non-European countries such as Russia, Brazil, India, Morocco and China also increased significantly as well as Japan and the US. And of course Maison&Objet remains one of the French buyers’ favourites, with 20 per cent more locals attending this September compared to last year’s show.
With more than 3,000 brands including 674 new exhibitors, the lifestyle trade fair had plenty to offer including an insight into current and future trends and a new and improved layout for the Objet Hub.
Social media also played a major role in promoting the fair, with more than 256K followers on Instagram, 360K fans on Facebook and its online platform MOM (Maison&Objet and More) which was launched last year.
Manufacturers and design brands use MOM to present their showrooms and latest collections. Over 25,000 products, complete with detailed technical specifications, pictures and contact information, all just one click away. It is a great way for suppliers to remain visible between trade fairs and a constant source of inspiration for retailers.
“After exhibiting at the fair, we posted our products on the MOM platform. All year round, we received requests for contacts, with a very satisfying order conversion rate,” says David Marchal, general manager of French lifestyle brand La Maison de Lilo.
The next Maison&Objet Paris is held from 19 to 23 January 2018.
By Marion Gerritsen
