Known for creating and curating art that brings joy, personality and style into its customers’ spaces, Urban Road has released its latest collection.
In collaboration with interior designer and stylist Tim Neve, the Artefact collection includes artworks, wallpaper and cushions.
“We’ve got a beautiful collection on show here at Life Instyle which is full of warm urban browns,” enthuses Lara Powell, head of sales and operations at Urban Road.
“The artworks are all abstract which means you can turn them any which way, there is the option to have them as a portrait or landscape design, so there is lots of flexibility there.
“There are lots of lines, circles, symmetrical shapes as well as abstract pieces. It’s all about layering different patterns and textures, so there are some very busy patterns, but you can also put multiple pieces together and it all works.
“We also produced wallpapers with some of the patterns and designs, nine different patterns are available and within those different designs there are about six different colour options per pattern,” she says.
“We also decided to have some of the designs printed onto a cushion range, which includes seven designs. So there really are a lot of options and choices within this whole collection.”
The Urban Road story began in 2010, when artist and illustrator Suzie Atkin set out to fill a gap in the Australian art market—making unique, high-quality art accessible to everyday, art-loving Australians.
As Atkin is an artist herself, artwork and being creative is in the business’ DNA and at the core of what we do, Powell adds.
“We have new collections coming out all the time. Urban Road has a huge range to select from so there is something for every style of business, designer and genre.”
The company tends to do about one to two collaborations with interior designers a year, while it also collaborates with indigenous artists as well as artistic artists.
The first-time collaboration with Tim Neve was a popular feature at Life Instyle, with some of the artwork, wallpaper and cushions on display at the Urban Road stand.
“Feedback has been really good. We did this show and the Décor + Design Show and people are loving it. They especially love the colour palette and the range’s versatility.”
