As consumers have moved to embrace online shopping in the wake of the Covid-19 pandemic, having an ecommerce option has become crucial for any successful retail business, says Sarah Britz, co-founder of Spend with Us.
A recent survey by BigCommerce showcased that millennials (67 per cent) and Gen-Xers (56 per cent) would prefer to search for products and purchase them online rather than doing so in a physical or brick and mortar store.
So, what is the best way to take your business online and increase sales? Or, if you already have an online presence, how can you easily, quickly and consistently reach your target audience to raise awareness of your brand among potential customers?
This is where multichannel strategies come to the fore and can really help grow your business. These strategies are the future of ecommerce and should be a significant part of every new and existing small business game plan. Conversely, businesses that don’t adopt online selling and offer multichannel and omnichannel strategies may soon find themselves at a disadvantage over their competitors.
So why would you want to embrace and use both approaches in your ecommerce strategy?
Find out in our Summer digital edition which is out now.
