Wigiwama was founded in 2016 creating teepees for children, which has expanded into several collections for children’s rooms.
Its latest Bubblegum corduroy range made its debut at Maison&Objet Paris earlier this month and was sold out within the first two days of the show.
“The fair has been incredible, the feedback was so good, we had people from Mexico, UK, Canada, Australia and many more come to our stand for our new corduroy collection,” says Wigiwama’s Victoria Gaidel.
“Sustainability is very high on our agenda and this range is made from recycled PET bottles, which is something a lot of companies are interested in. We give new life to already used plastic, which we believe is the future of sustainability and we are happy to contribute to this.
“We reduce the use of plastic in every way we can—already half our products are completely packed plastic-free. All our boxes are cardboard, painted with water-based paints and are fully recyclable. We are swapping plastic parcel strapping for recyclable paper tape.
“And finally, for those who are not ready to part with their box—all our boxes are designed with an animal mask to be cut, coloured in a desired way and ready for role play.”
The new corduroy line is a little different than previous collections as it is for both kids and adults.
“While we are known for our products for kids rooms, with our latest collection we aim to make beautiful products suitable for every room in the house and for everyday life.”
The Latvian brand manufactures the products in its own factory, based in Latvia.
“We carefully select our suppliers and manage all the processes from design to the finished product. Wigiwama works only with natural materials,” she adds.
“Our fabrics are dyed and printed in Europe, exclusively for us. Our bedding selection is organic and GOTS certified. Our filling for beanbags and cushions is non-toxic and hypoallergenic. Although EPS beads are not biodegradable, they can be reused and recycled. All our textiles are certified with OEKO-tex class 1, which is the highest classification in the textile industry.
“In an ideal world we want to be 100 per cent sustainable in everything we do. We are not there yet, but we start with being honest with ourselves about our current efforts.”
