Alice Pleasance debuts hydration range in Melbourne

Only launched this year, Aussie brand Alice Pleasance has already made quite an impact in the short time it has been available in the market.

A collaboration with Walt Disney, the premium lifestyle brand encapsulates the mindset and personality of Alice in Wonderland as she would be as a style maven in today’s world, explains founder Phoebe Gazal, and with an incredible sense of style and a worldly view, Alice Pleasance embodies all women who are willing to take a chance on the unexpected.

“It’s a vibrant, optimistic, textured brand for the stylish woman who has the confidence to take the ‘leap down the rabbit hole’ to escape from the mundane,” she says.

Coinciding with the introduction of the brand’s newest line, hydration, Alice Pleasance made its trade fair debut at Life Instyle Melbourne in early August.

“Life instyle is such a creatively inspiring show and we felt it was perfect for our target market with our focus on boutique stationery, leather goods and lifestyle products. We have also introduced hydration which we are super excited about.”

The new range includes high performing water bottles that keep your drinks hot for 12 hours and cold for 24 hours. They are available in two sizes and two ‘very Alice’ colours, according to Gazal.

“We had a lot of newness at the show. We learnt a lot from our debut range and listened to customer feedback and improved where we could. Our notebooks now all include elastic.

“We have also introduced new gift box sets that include a notebook, three pencils and a pen all housed in a gorgeous Alice signature gift box―perfect for Christmas gifting.

“We have extended our leather accessories based on the success of our debut range with new colours in our wallets, plus wristlets with adorable Alice words on them such as curiouser and mad kisses. The range also includes new leather crossbodies bags, a bucket bag and very popular laptop bag,” adds Gazal.

Exhibiting at a trade fair for the first time can be very nerve racking, especially if you receive samples very close to the trade show launch, she laughs. “However, once it is all on display and you start getting the positive responses it makes it all worth it.

“We had a very positive response at the trade show. The first two days were super busy with the Saturday and Sunday being quieter days as the other shows started. I think the attendance was lower than usual which may be a reflection on the current retail market, however, things are certainly looking up for the holiday gifting season.

“We have some very exciting plans for Christmas with various activations across Australia and we are looking forward to sharing the news with retailers. Moving forward the range will spread it wings into other areas of gifting. At the moment it is all a work in progress so is top secret―watch this space!”

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