With Mother’s Day fast approaching, new research by VistaPrint reveals that nearly half (48 per cent) of Aussie mums admit to not being happy with their gifts.
With cleaning products (19 per cent), weight loss products (10 per cent) and second-hand items (seven per cent) named as some of the worst gifts, 19 per cent of mums admit to regifting their presents.
For those really wanting to give something different this Mother’s Day, it’s all about personalisation.
“Mums value thoughtfulness, but what truly matters on Mother’s Day is presence and appreciation,” says Marcus Marchant, CEO of VistaPrint Australia.
“The most meaningful gifts are personal and heartfelt—they reflect the presence and appreciation mums truly value.”
Indeed, three in five (59 per cent) mums say the perfect gift doesn’t always come in wrapping paper—often a heartfelt ‘thank you’ or a thoughtful gesture means the most.
But when it comes to giving a physical gift, it’s clear that personalisation is key. Traditional favourites still hold strong—flowers (29 per cent), chocolates (27 per cent) and gift vouchers (26 per cent)—but personalised gifts (23 per cent) and special dinners (23 per cent) are becoming increasingly popular, reflecting the growing demand for meaningful, custom gifts that show time and thought went into the gesture.
A weekend away (19 per cent) tops mums’ wish list, followed closely by a handmade gift (18 per cent). However, for half of mums (48 per cent), the ultimate gift is something with long-term emotional value like a photobook filled with memories they can revisit and treasure for years to come.
“Whether it’s a simple family meal or a photobook of favourite memories, it’s the thought—and the personal touch—that counts,” adds Marchant.
