Natural soy wax candle and home fragrance wholesaler Conscious Candle Company has unveiled a new website for the contract manufacturing and private label arm of the business.
While the brand has always dedicated a page of its website to this area it felt a full website was needed to provide more comprehensive information because of an increase in orders, especially from clients outside the gift and homewares industry such as day spas and marketing companies.
Visitors to the new website can access an extensive FAQ page based on enquiries from clients during the last couple of years as well as samples of past work and testimonials.
Sam Paris, managing director of the Conscious Candle Company, says there are many benefits to stocking private label candles.
“The most popular reason provided by clients is the ability to have a brand stocked in your shop that no one else in the same area can stock,” explains Paris. “The second most popular reason is margin. Typically you can get a premium margin on your product, because you do not have to match another known RRP of existing brands. The third reason is an increase in repeat business. If a retail customer likes your product, they have to return to the store of purchase to buy again – not one of your competitors.”
Retailers and other businesses wishing to have private label candles and home fragrance products made can choose from a number of options from having their own branding on one of Conscious Candle Company’s range to choosing your own packaging and fragrance.
“The website was launched last week with an electronic newsletter. In the first two days we received 18 enquiries for contract manufacturing and private labelling. The Google analytics report showed 301 unique visitors the first three days. This is great considering we have always mentioned that we do manufacturing already for our existing customers. A fresh, very specific website appears to have done its job,” adds Paris.
