Homewares brand Christopher Vine Design (CVD) has taken a step closer to national and international expansion by partnering with HAG Import. The new agreement will see HAG Import launch new collections under the CVD umbrella from January 2015.
Christopher Vine Design general manager, Edward Vine, says there has always been great synergy between CVD and HAG, so this partnership was a logical move.
“Both companies are market leaders in the ceramic industry and have tremendous scale worldwide, and we are world renowned for design so we thought it was time to marry the two,” he explains.
“It has been an exciting and seamless transition into the HAG portfolio of brands. HAG has an incredible ability to take on new brands, ranges and products and successfully launch them into the market very effectively due to their powerful distribution infrastructure.
“The team at HAG are passionate, professional and precision focused and share our excitement for the new CVD collections. CVD and HAG’s stable of brands including Maxwell & Williams, all have unique styles and signatures which allow them to stand together and yet stand out individually, the brands complement each other in their diversity and market segmentation.”
CVD launched three new ceramic collections in the past year – Morocco, Mosaic and Mono Morocco – and Vine says HAG will take these ranges to the next level.
“HAG will further the success of these collections with expansions to the range with some really exciting products and also pieces that we haven’t produced before. Our first launch with HAG is in January 2015 and will feature all new designs and some added pieces, which will complement the current shapes under the Christopher Vine label.”
CVD has always had an international presence but with HAG’s broad sales network worldwide its products will be available in new markets.
“We are really thrilled about our new collections being available internationally at a scale which will give them the distributional capability as potent as the design capability. For years we have been fielding so many enquiries from businesses wanting to stock it and people trying to buy it, but we have not been able to meet this pent up demand. It will be really nice to be able to make those things happen and see the different ways each country interprets our products and the way they use them,” says Vine.
