Design studio LoveHate has rapidly expanded its product offering to create a complete look that covers home, fashion and beauty.
The French with a Melbourne twist theme features orange, navy, spots and stripes. It is available in clothing, bags, jewellery, vases, planters and even nail polish.
“The colours directed the whole look… It’s also, as always, based on what I would like to wear and how i would like to style my home,” says Geneine Honey, LoveHate designer.
The aim of creating an enhanced collection was about telling a story, according to Honey.
“I think it helps [retailers] to merchandise, it allows them to visualise an entire shelf or section of the store as LoveHate and know that the season will all fit together perfectly and merchandise beautifully,” she explains.
LoveHate plans to continue releasing a full look for each season to provide a strong collection for merchandising.
“The response has been overwhelming – we have already reordered most designs. The new clothing and boots did so well that we sold out before the first day of Life Instyle. We have reordered though and there will be a second drop not so far away.”
