From cards to cushions, consumers will now be able to surround themselves with Hallmark products with the iconic greeting card brand launching a homewares line.
Hallmark Home debuted at the Atlanta International Gift and Home Furnishings Market recently, offering a wide range of products including ceramics, textiles, outdoor products, servingware and wall décor.
Anne Horton, Hallmark product manager, says retailers will benefit from stocking the new range as Hallmark is a reliable brand already loved by consumers.
“Our collections make it simple for retail buyers to single-source memorable, customer-relevant home décor solutions, backed by the service and support of one of America’s most loved brands,” she says.
“With Hallmark Home, retailers gain a trusted partner invested in their business. Our expertise in manufacturing and distribution means retailers are ensured product availability, timely delivery, and the powerful pull-through created by more than a century of market success.”
While the designs are eclectic with something for everyone, Annie Bates, creative director of Hallmark Home, says they all draw on Hallmark’s history of helping people connect with their loved ones.
“With Hallmark Home we’re using that unparalleled emotional expertise and the same creativity to design décor collections that help people express themselves through their décor, making creative, inspired, welcoming spaces in the place that matters most―their home.”
Hallmark Home is not yet available in Australia but will launch its full line in 2016 in department stores and specialty retailers throughout the US.
By Ruth Cooper
