Ecommerce is becoming more prominent in today’s retail market after Covid-19 disrupted the bricks and mortar segment, and retailers can use all the help they need to master this online trend.
Add To Cart is a locally produced marketing podcast that helps share practical ecommerce tips for retailers.
Created by consultant Nathan Bush (12HIGH, Super Retail Group) in September last year, Add To Cart collects the news, insights and latest research with expert interviews that dive deep into the topics that matter to the retail industry.
“The podcast is much more conversational, like having a relaxed coffee or beer with a mate, than a conference panel talk but I still want to make sure that our listeners get at least one or two new ideas that they can take into their business and keep growing,” Bush explains.
“Despite the doom and gloom, there is a huge opportunity for Australian retail, but it requires creativity and guts which is why it’s exciting to have global partners such as Klarna and Shopify Plus who are well respected and connected in the retail world.”
Klarna has partnered with Shopify Plus to sponsor Add To Cart to empower sellers to provide a superior customer experience and the freedom and flexibility for customers to choose when and how they want to pay.
“Add to Cart is a must listen for anyone engaged in the constantly changing world of ecommerce and who want to grow their online business,” says Fran Ereira, country head for Klarna Australia and New Zealand.
“Much like the podcast, our goal at Klarna is to drive positive change for new and creative retail in Australia so our sponsorship is one way we can support local retailers by connecting them with expert advice and new ways of thinking that challenge the status quo.”
Indeed, the world of commerce is changing, and we know how important it is to adapt and keep up with the changing times, especially today when days can feel like months, and months feel like years, adds Robin Marchant, head of APAC marketing at Shopify Plus.
“We want Australian commerce and retailers to be at the forefront, by being informed, supported and guided. Both Shopify Plus and Add To Cart are passionate about making sure retailers remain fast, nimble and relevant so they can thrive today and into the future. Your customers won’t stand still. You can’t either.”
