If you’re looking to support a brand that embodies quality and creativity, and also wholeheartedly subscribes to the belief that sustainability is about people as much as it is about the planet, then Sexy Socks is the brand to watch.
The range was initially launched in bamboo. “Bamboo is an organic and ecologically friendly choice, and we like that,” says founder and CEO Dave Hutchison, who goes on to explain that what makes it so sustainable is that It is the fastest growing plant on earth, is 100 per cent biodegradable, doesn’t need irrigation (i.e. uses less water) and is drought-resistant. It also grows successfully without fertilisers or pesticides and produces more oxygen and absorbs more carbon dioxide than most trees.
What it does for your feet is great too. Thanks to a natural component called pectin, bamboo is incredibly soft and comfortable to wear. Plus, it has antistatic properties that ensure your socks don’t stick to your skin. Its breathable nature means your feet stay cool when temperatures soar and stay warm in winter as well. Bamboo has an inherent antimicrobial agent called ‘bamboo kun’ that resists pest and fungi attacks. Bamboo wicks away moisture to keep your feet dry and fresh all day.
A socially-driven company determined to make a difference, Sexy Socks donates a pair of school socks for every pair of Sexy Socks sold and uses its ‘sock drops’ as an invaluable platform to talk to students about social entrepreneurship―that business can be used as a force for good and a force for change.
The range now also includes cotton socks, a corporate range and a medical range which is being promoted under its own Sock Doctor label. In 2020, an Australian collection featuring iconic Australian landmarks and lifestyle images was launched.
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