Which candles should retailers stock in 2021?
With many people still working from home in the foreseeable future, people are looking for ways to make their home office a comfortable and productive space.
Certain scents are proven to impact our mood by making us feel more relaxed, joyful or even energised, says psychologist and wellbeing expert, Lee Chambers.
“As humans, our olfactory system has a close relationship with our brain and therefore certain scents can impact our mood,” Chambers says.
“This is particularly powerful as we associate smells with experiences, which come with attached emotions. Because our olfactory system is linked to the areas of the brain that deal with learning and emotions, scents can also directly impact how we feel.
“While part of the benefits come from a psychosomatic belief and our memories of experiencing the scent previously, studies have shown that citrus notes can energise us and elevate our mood, floral fragrances can promote elements of joy and a feeling of being grounded, and lavender brings a relaxed feeling of serenity.”
So which candle trends are looking most popular in 2021?
Soy candles are the most popular with 35,350 people searching for them each month. Soy burns cleaner, reduces the amount of indoor air pollution produced by normal candles and burns longer than usual too.
The second biggest candle trend is body-shaped candles. Accumulating 19,310 searches each month from people looking to find female figure candles, this is the perfect addition to any homeware collection.
Jackpot candles place third, with 7,920 searches for the product each month on average. Jackpot candles include anything from rings to messages inside and these secret surprises have clearly left many intrigued.
Following as the fourth most popular candle trend are botanical candles, with 3,540 plant-themed searches made each month. After OnlineMortgageAdvisor.co.uk unveiled that the top interior design trend of 2021 is rustic vogue, flower pressed candles are sure to fit right in.
In fifth and sixth positions are twist/spiral candles and shell candles with 2,060 and 1,280 searches made each month respectively.
“With the continued working from home situation, have a think about incorporating scented candles into your home office or educating space. If you want to be more productive, go for a citrus or mint-based candle. If you are expecting a stressful day, lavender or jasmine can take the edge off and keep that calm confidence flowing.
“While it is important to light candles in the room you are occupying for the impact of the scent, it’s important to consider the use of the room and the scent you are using to ensure you get the desired benefit,” Chambers adds.