Many consumers will shop local this year compared to previous years due to cost of living pressures, costly parking fees and lack of shopper convenience.
According to Vicki Leavy, general manager of JMK Retail, local shopping centres are attracting more shoppers as consumers opt for convenience.
“Our numbers are already showing a marked increase in foot traffic and retail sales across the board in the lead up to Christmas,” she says.
“It is clear that consumers want to shop local and they see better value and convenience in the offerings available close to home.”
Community based shopping centres have also experienced a strong resurgence due to their strategic repositioning in the market. They have readjusted their market positioning and upscaled in terms of look, feel, ambience, quality, layout and offerings, Leavy adds.
“This has helped local shopping centres attract a better mix of retailers and brands while also incorporating more lifestyle offerings such as health, wellness and casual dining.
“While shopping, they can also combine their retail therapy with a night out at outdoor dining precincts. Our centres are offering free children’s festive activities as well so parents can relax and enjoy themselves while the kids are entertained. Local shopping is now a comprehensive lifestyle offering that city based retail precincts cannot compete with.”
Local shopping centres often feature boutique stores, artisan goods and unique items. From handcrafted gifts to exclusive products, local centres offer treasures that add a personal touch to your purchases, she says.
“Shopping locally means supporting small businesses and local entrepreneurs. These stores are the heart of the community and every dollar spent helps boost the local economy, create jobs and sustain the vibrancy of your neighbourhood and broader community.”
