australian home fragrance manufacturer, angel aromatics, has joined the latest social media craze pinterest and already attracted plenty of attention.
the image based website allows members to pin their own photos or those found on the internet to themed boards.
angel aromatics – which already uses twitter and facebook – signed up for the service because it seemed to be the perfect match.
“pinterest as a website is everything we hope for in our products; creative, exciting, visually pleasing and innovative to name a few,” says lana vidler, office manager. “it’s the perfect place to exhibit our products, free of charge, to a community that truly appreciates it. it completely revolves around the more ‘artsy crafty’ type products and ideas – totally us.”
the business has been blown away by the support it has received from fans and users of the site.
“we’ve already had a bigger than expected reaction from customers and consumers alike with over 100 re-pins on pinterest and an equally as pleasing response from our facebook followers. we are still new to it but very excited with the feedback so far.”
this comes as angel aromatics launches its first candles available in a large range of fragrances. the pillar candles were inspired by customers’ use of other candles with angel aromatics fragrant curls in their home décor. now they can match the scent of the curls to the candle.
“as an expansion of our already extensive range we wanted something that would be more of a feature piece, a candle that wasn’t just a candle but a centre piece on the dining table or a birthday present you were actually excited to receive.
“they have better scent throw even when left unlit, the dimensions make the candles safer as they’re almost impossible to tip over, unlike your everyday candle, and the ‘feather’ look of the wax is a beautiful, eye-catching alternative to the norm.”
angel aromatics expects the new products to be a hit with its retail clients and consumers.
“they’ll love it,” adds vidler. “our fragrant oils are such a big hit and hopefully by extending our range of products from diffuser sets, refresher and room sprays, fragrant flowers, angel curls and now to pillar candles they’ll be just as loved. they’re already a popular seller with our retailers and from what we’ve heard their customers love them.”
