Apsley and Company goes classic for new Abode Aroma range
Taking inspiration form The Great Gatsby influenced art deco trend, Abode Aroma has made a departure from its signature bright colours and gone for clean lines and elegance for its new Crystal collection.
Launched by Apsley and Company at the Sydney February Home & Giving Fair, the Crystal range includes candles, diffusers and diffuser refills in amber mahogany, crisp white linen and angelica citron fragrances.
The crystal diffusers and candles are hand cut making each product unique. Packaging is white with coloured foil accents to reflect the sparkle of the Crystal themed product inside.
“Following on from The Great Gatsby and art deco inspirations of 2013, the 1920s style is still very strong,” says Briar Yates, Apsley and Company marketing coordinator. “It’s exuberant and suave with a sophisticated elegance, combining interesting patterns with classic colour combinations. The Crystal range encapsulates this style completely and will trend for a long time as it’s classic and won’t go out of style.
“At Abode Aroma we’re renowned for colour, however, we wanted to create a range that was vastly different from any of our other ranges. Although the Crystal range is predominantly white, the shapes, simplicity and quality of our products still coincides with our brand. Adding a beautiful crystal candle to the range also gives it more depth and variety for home fragrance options.”
Apsley and Company are expecting a big response to the Crystal collection because of its combination of elegance, fragrance and trending design.
There are plans to add more fragrances to the range to increase the versatility of the product.