Click Frenzy is introducing a new digital marketplace, Click Central, with more than 120,000 products spanning all lifestyle categories and some of the best online deals.
This curated Aussie first online shopping hub will give consumers the opportunity to shop all year round, representing some of the best brands in Australia and around the world.
“We’re working with many leading Australian and global marketplace brands and merchants to set up what we believe to be true best-in-market deals,” says Mark Gray, head of Marketplace at Click Frenzy.
“For our launch, we’ve curated 150 best-in-market deals shoppers can really get excited about. This is on top of the 120,000 great products they can discover on the site with thousands more being added weekly.
“It’s going to be a huge few days for online shoppers in Australia and we’re mega excited to put the absolute best deals on show for our grand opening.”
Indeed, some of the top deals include Sodastream (30 per cent off), E-living Furniture (15 per cent off) and Aussie skincare brand Aromababy, which is offering up to 50 per cent off.
Founder Catherine Cervasio believes that by partnering with Click Central Aromababy offers parents access to an Australian made, trusted brand and Click Central offers shoppers a strong point of difference and reason to shop with them.
“We have focused our past decade on building exports and as such, our products are currently not as widely available in Australian retail as perhaps other mass-type brands,” she says.
“In our experience the baby personal care category is one where parents look for brands with a long history of safety, which is what we bring.”
There is no doubt that being on more platforms results in more eyeballs on our brand and in turn, raises the Aromababy profile, Cervasio adds.
“What we bring to the table is a heritage brand in what may have otherwise offered little category differentiation. We hope to build our brand awareness back up in the domestic market and ensure more Australian parents can access quality products with the added convenience of shopping online.”
Currently Aromababy has a limited offering on Click Central including bundle buys and end of season packaging, which enables the brand to reach more consumers with a great deal, says Cervasio. “We hope to expand this in the future.”
The launch of Click Central coincides with one of the busiest online shopping periods of the year with EOFY sales popping up and American import Amazon Prime Day running in the same week.
“It’s going to be an awesome week for Australia’s online shoppers―we are going to have a wide range of incredible deals and we’re all about supporting Australian business so check it out―there’s nothing to lose and you may just score the bargain of a lifetime,” says Gray.
