Continuing its expansion in the educational toys sector, Brave Toys has taken 100 per cent control of My Creative Box after initially acquiring a 50 per cent stake in June 2024.
With the acquisition, the parent company behind the award-winning magnetic tile brand Connetix strengthens its position in the educational toy market and reinforces its mission to champion learning through play.
“We’re beyond excited to welcome [founder] Leanne Papadopoulos and the My Creative Box team into Brave Toys,” enthuses Brea Brand, CEO and co-founder of Connetix.
“We’ve always had respect for the way they lead their business with integrity and strong values. Bringing the brand fully into Brave Toys wasn’t just a business decision—it was driven by a shared purpose and a strong alignment in how we work and what we stand for. We’re looking forward to growing together and supporting this incredible brand as it continues to make an impact.”
Indeed, My Creative Box, an Australian provider of educational activity boxes for children, and Brave Toys bring a wealth of combined experience in childhood development. Together they offer retailers a broad range of STEAM and MESH products designed to create meaningful, enriching experiences for children and their families.
It marks an exciting new chapter in My Creative Box’s journey, opening doors to global growth and fresh possibilities through Brave Toys’ international distribution networks, experienced team and streamlined operations, adds Papadopoulos.
“I’m so excited for what’s ahead with My Creative Box joining Brave Toys,” she says.
“With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale.”
