Australians prefer traditional forms of shopping and are hesitant towards new shopping experiences when compared to other countries, according to a new report.
As checkoutless shopping and the metaverse are adopted globally, Aussies are interested in exploring the latest technology but are concerned with how this will disrupt their time within stores.
“The report indicates Aussie consumers are more hesitant than their global counterparts,” says analyst at Capterra, Laura Burgess.
“The biggest factors relate to a perceived lack of personal shopping support when customers need help finding products or enquiring about using the new systems. Regarding the metaverse, knowing how to enter or access remains the biggest reluctance.”
Eighty-four per cent of Aussies who expressed interest in checkoutless shopping see avoiding queues or saving time as the biggest advantage.
“The biggest attractions to technology remain their ability to save time. If consumers can avoid queues and process faster payment transactions, they will likely trial and use any new systems that may achieve that.”
Metaverse shopping is a 3D virtual world where organisations can sell products and interact with consumers in an immersive digital environment. Seventy-seven per cent of Aussie consumers interested in virtual shopping are interested in buying clothes in the metaverse the most, where they can try out the products and see them in 3D.
However, the report indicates concern for data protection as scams and leaks escalate with 49 per cent of people concerned for their personal information when sharing their data with an online brand. It also points towards convenience as a high priority. Aside from avoiding queues, 79 per cent of those already using digital wallets find the payment process helpful.
