Australian Made Week kicked off yesterday, once again shining the spotlight on home-grown Australian brands.
Australian Made chief executive, Ben Lazzaro, says Australian Made Week aims to put the spotlight on genuine Aussie goods.
“When we buy products bearing the iconic Australian Made green and gold kangaroo, we are helping all Australians enjoy the lifestyle that makes us the envy of the rest of the world,” he says.
“Australian Made Week is an opportunity for us to become more conscious about our purchases, because choosing Australian Made over imported goods can have a huge impact.
“In fact, if each household spent an extra $10 weekly on Australian Made products, it would generate almost an additional $5 billion to the Australian economy and could create up to 9,000 new jobs.”
Recent Roy Morgan research shows that 91 per cent of Australians want to see more Australian Made options and 72 per cent are seeking to buy more Australian Made products in the next 12 months.
EMU Australia continues to invest in Australian manufacturing and is committed to keep production of its ranges local.
“An important part of EMU Australia’s heritage and ever-natural message is the production of our iconic Platinum collection,” says Kristie Marsh, Australian factory manager.
“The Platinum collection, the original collection of Australian Made sheepskin boots and slippers, continues to be handcrafted at our factory in Australia. Each pair passes through over 15 pairs of artisan’s hands to create a luxurious pair of sustainable boots and slippers.”
Indeed, sustainability is another major focus for the Aussie brand.
“As well as using natural Australian sheepskin to craft our products, EMU Australia is consistently innovating to create more sustainable ways of crafting our Platinum collection,” adds Marsh.
“This includes our use of eco-tanned skins, which reduces water consumption by 30 per cent compared to traditional tanning methods. At EMU, we invest heavily in innovation and aim to take natural materials and craftsmanship to new heights, such as creating the first-ever water-resistant Australian sheepskin boot.”
