More than a third of Australians plan to spend over $2 billion on Christmas presents online this year, a Newspollsurvey has found.
Commissioned by shopper rewards portal bucksback.com.au, the research showed generation Y is leading the online shopping revolution with 51 per cent aged 18-34 intending to purchase gifts online this Christmas, while 32 per cent of those aged 50-64 will shop online.
BucksBack’s managing director Stuart Marburg says the results highlight the rapid change in Australians’ online behaviours.
“Technological innovations and new portals like BucksBack are making online shopping more convenient and secure,” he says. “Growth in online shopping is also being driven by the increased variety and value you can find through group buying sites like BucksBack.
“This Christmas will be a big test of the trend towards online shopping particularly among high income earners, young people and Baby Boomers,” he adds.
The survey also showed that 53 per cent of Australians with children intend to shop online for Christmas presents compared to 28 per cent of those without kids.
As for spending, 28 per cent aims to spend between $100 and $299 online on Xmas presents and 20 per cent between $500 and $599.
