A fresh and funky take on hand woven totes and storage has hit the market with the launch of new brand Holy Tote.
The designs are inspired by The Hamptons in America, which is known for its relaxed yet stylish seaside décor. Hand woven, the totes and storage baskets also offer a strong burst of colour.
“Our colour palette crosses from eye-popping orange, green and purple to classic red, white and blue and loads in between,” says Danielle O’Halloran, Holy Tote director. “Our totes are made with either genuine soft leather handles or for an extra pop of colour, matching hand-woven handles. Regardless, all our handles are comfortably long and super strong.”
Totes can be used for the beach, shops or park while the storage baskets are perfect for kids toys, magazines or towels.
“Our products are a clever re-purposing of plastic packing tape; as such they are incredibly strong and durable. They are completely waterproof, so work brilliantly at the beach, pool or wet areas in the home, and are easily cleaned too. On top of this though, we think what makes our products so special is the fashionable designs and the gorgeous use of colour.”
Retailers got their first taste of Holy Tote at Reed Gift Fairs Sydney September. The best-seller was the mini-tote, which can be used as a bag for kids or as an alternative to a handbag.
“After more than 12 months of work behind the scenes it was great to get the product to market. It was brilliant taking as many orders as we did and receiving such a positive reaction from retailers,” O’Halloran adds.
