Consumers will soon be able to grind fruit and herbs directly into their water bottle with the release of Zing Anything at the February Reed Gift Fair.
BeyondCool took on distribution of the brand because it believes its products are relevant to Australia’s health conscious consumers.
“Obesity and health concerns, sugary soft drinks and sports/energy drinks are all getting a lot of negative media coverage,” says Teena Townsend, BeyondCool marketing and communications director. “The Zing product line fits in with drinking more water, gaining more nutrients and cutting out added sugars and chemicals in other drinks available and generally living a healthier lifestyle.”
The food-grade stainless steel bottle is vacuum insulated to keep drinks either hot or cold, has a large cup for ingredients, is easy to clean, safe for carbonated water and comes with a finger hole for easy carrying.
Two designs are available. The Aqua Zinger allows nutrients from fruit such as strawberries and mango to be infused directly into the water with a mesh screen to prevent seeds and rinds from ruining the beverage, while the Citrus Zinger has a juicing component.
Townsend says the products mean consumers can avoid sugary drinks while saving money and the environment by reusing the water bottle.
“The Zing Anything water bottles are a unique, quality product which promote a healthy lifestyle and are a panacea to the increasing concerns of obesity in society and the flooding of the market in processed, sugar laden soft drinks, juices and energy/sports drinks.
“The Zing bottles and branding look stylish and attractive and the retail displays are contemporary and appealing to retailers.”
Zing Anything is expected to be a hit with retailers at the Sydney trade show following a strong response from heavy media coverage in the US.
BeyondCool hopes to also add the Vodka Zinger and Salad Zinger from the Zing Anything range to its product offering.
