Big players return to Ambiente 2024
After (cautiously) sitting out Ambiente 2023, big brands such as Blomus, Rosenthal and Villeroy & Boch will be returning for the 2024 edition, which runs once again concurrently with Christmasworld and Creativeworld.
“The registration level is excellent for all three fairs―we are already overbooked in terms of space,” enthuses vice president Consumer Goods Fairs, Philipp Ferger.
“The big players are back at Ambiente Dining with brands such as Rosenthal, Royal Tableware, Seltmann-Weiden and Villeroy & Boch signed up for the coming event. Zwiesel Kristallglas will also have a stand and will present its consumer product line for the first time together with its own HoReCa brand. Fackelmann, JJA, Schulte Ufer, Severin and TVS, among others, will be exhibiting again.
“At Ambiente Living, Hall 3 will once again shine with major brands such as Blomus, Bloomingville, Broste Copenhagen, Georg Jensen, IB Laursen, Lambert, Present Time, Schlittler and Stelton. Also back are exhibitors Eva Solo, Jan Kurz, New Edition Home BV, Scholtissek and―this time new―Teppiche Lalee OHG,” he adds.
In an effort to streamline the supporting programs for Ambiente, Christmasworld and Creativeworld, the organisers are also introducing theme days to better accommodate visitors.
For example, all award ceremonies will take place on Friday, Awards Day. In future, the Saturday of the fair will be Designer Day―five guest designers will create this day and deal with the topic of design from different perspectives. On Sunday, the focus will be on trade and Monday will be Hotelier’s Day addressing the needs of hoteliers, restaurateurs, chefs and F&B managers.
“For 2024, we are planning a new structure for our supporting program,” says Julia Uherek, vice president Consumer Goods Fairs.
“We are introducing monothematic theme days to better pick up and serve the streams of visitors we know.”
Another new addition is Ambiente Designer. Every year, Ambiente will select an up-and-coming designer with an exclusively designed special presentation. For its inaugural edition in 2024, designer Elena Salmistraro from Milan will be designing a special presentation with The Lounge that creates a thematic interface between interior design and HoReCa.
“Ambiente will once again be the meeting place for the international designer scene. Here is the industry, here are the designers―we bring them together,” adds Uherek.
Ambiente Working proved popular at the 2023 edition and has recorded numerous registrations from internationally renowned companies.
“The paper, office supplies and stationery sector will be back in full force in 2024 with a much larger range of products and a multiplied brand presence. Ambiente Working is growing in all product segments and linking them in a new way with improved connections to Creativeworld and the Urban Gifts, Stationery & School product range at Ambiente Giving,” says Ferger.
Ambiente and Christmasworld run from 26 to 30 January 2024, Creativeworld starts one day later on 27 January 2024.