4 reasons not to miss Life Instyle Melbourne

With just a few months to go, trade fair season is about to kick off and Life Instyle is shaping up to be one of retailers’ favourite shows to attend. This year there is a specialised focus on Australian made, handmade and ethically produced.

So what can we expect from the show that’s all about creative and innovative design?

Men at work

Online, the growth in men's products are fast outpacing that of traditional women’s products, so now is the time to start to cater for this trend and cultivate a new retail experience.

Launched this year in Sydney, Men Instyle is a hot favourite. It showcases everyday essentials for the modern male and will be at Life Instyle Melbourne for the first time.

Whether you are solely a menswear retailer, or looking to create a unique offering within your store, a curated a range of brands with male-based products across gift, home, fashion and grooming will give you plenty to of options to explore.

Exhibitors include Tooletries, Mr Pinchy & Co and Peggy and Finn.

The cool kids

Kids Instyle is the place to connect with suppliers who are passionate about creating products that make life easier, edgier and cooler for your customers.

You will find brands that pave the way for the next generation of stylish little ones, showcasing products ranging from newborn necessities to toddler and tween fashion and innovative products for new mums.

Expect to source from collections across babies and newborn fashion, fashion accessories, homewares, maternity, stationery, and toys and games.

New exhibitors include These Little Treasures, Dukes + Duchesses and Little Wolff.

First look

If you are looking for up-and-coming designers with a story to share and new products to embrace, you don’t have to look any further.

First Instyle showcases a collection of emerging designers all within their first three years of business, which means as a retailer you get to see them first.

It’s a great launch pad for new designs and products across home, gift, fashion, jewellery, furniture, art and body.

New exhibitors include Mud + Gee, Kandila Co and Seriously.

Talk to me

Designed to inspire and prepare you for success, Life Instyle has expanded its conversation series to not only focus on operations and trends, but also the most pressing issues for retailers currently.

Sessions include practical advice on how to cut through and remain profitable in what is a rapidly changing marketplace, from pop-up shops to online stores to selling via social. Sessions will also advise on how retailers can remain not only relevant and on trend, but also operate within an industry that is facing increasing scrutiny around ethics and sustainability.

Speakers include Chris Tourgelis from Opus Design, Dave Fraser of Mr Simple, Kylie Lewis from Ofkin and Kaylene Langford of Startup Creative.

To register, click here at www.lifeinstyle.com.au/register

By Marion Gerritsen

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