Ambiente 2020 turns focus to hospitality sector

With the global retail industry still going through a tough time, retailers are looking to other avenues to increase their sales and stay competitive.

The area that has grown especially at Ambiente is dining, says Detlef Braun, member of the executive board of Messe Frankfurt, as hospitality, in particular, is a worldwide growth sector and indeed one that has been developing at an incredible speed in recent years.

“Studies mention growth rates of up to 50 per cent in private and business trips in these markets between 2010 and 2017, and this trend is continuing to increase. We’ve recognised this potential for growth, and so we’ve steadily expanded our hospitality expertise and our offering.”

The new Hall 6 was completely dedicated to HoReCa, with major brands such as Revol, Steelite and Bauscher showcasing their latest collections.

Throughout the world, the hospitality market keeps growing, making it all the more important to look closely at front-of-house business, not just first-hand, but from as many global perspectives as possible. This global view of trends and developments in front-of-house business was precisely the focus of the HoReCa Academy.

Speakers from Germany, France, the UK, the Netherlands and the United States discussed topics such as What are today’s worldwide trends in tableware, buffets and food design? How is the industry affected by the increasing tendency towards healthy living? How can you create unforgettable experiences and what is the role of authenticity in this process?

“Ambiente is the only place that gives buyers from the hospitality industry such a unique opportunity to order front-of-house products simultaneously from HoReCa and from the lifestyle collections of exhibitors in the Living and Giving halls.

“Both areas had guidebooks helping visitors to find their way through the halls, and listing all exhibitors with products in hotels, restaurants and catering as well as in contract business.”