Australians prefer Australian made, research shows

Retailers take note, as a report has found Australians prefer Australian made products across a wide range of categories.

According to Roy Morgan’s latest research 73 per cent of Aussies have a preference for Australian Made children and baby care products, while 72 per cent prefer animals, pet and pet care. Sixty per cent prefer furniture and home furnishings, 50 per cent cooking equipment and dinnerware, and 46 per cent prefer clothing, jewellery, bags and accessories.

Chief executive of the Australian Made Campaign, Ben Lazarro, says these numbers show the increasing demand for authentic Aussie brands.

“The demand for authentic Aussie products is growing continuously,” he explains.

“When you buy Australia Made, Australian Grown products, you know what you are getting—products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you are helping to support local industry."

He adds the best way to identify genuine Aussie products is to look for the famous green and gold Australian Made logo.

Most Australians (99 per cent) are aware of the Australian Made logo, while more than half also associate the logo with products that are of high quality (58 per cent) and are produced using ethical labour (57 per cent).

Sustainable, environmentally friendly and clean and green attributes were similarly top of mind, with around half of Australians (49 per cent) connecting them with the Australian Made logo.

“These environmental considerations, which are intrinsically linked to many Australian products, are continuing to be important to consumers when making purchasing decisions.”

Trust in the Australian Made logo remains strong, with 88 per cent of Australians confident that products displaying the logo had been manufactured or grown within Australia. Young Australians were among the most confident, with an enormous 94 per cent of those between 25 and 34 years certain that products carrying the iconic green and gold kangaroo logo were authentically Australian.