Change in direction pays off for Maison&Objet

With its 25th anniversary just around the corner, the international trade fair for the decoration, design and lifestyle sector showed that it is still a must-visit show with an increase in attendance of 0.5 per cent.

In an uncertain economic climate, the new strategy the fair recently introduced has made a positive impact on visitor numbers which climbed to 76,862 this September.

Now organised in two separate hubs, ‘Maison’ and ‘Objet’, 3,137 brands showcased their latest creations, with 863 exhibiting for the first time ever. The trade fair is also becoming an increasingly international event, with 61 per cent of brands coming from overseas.

For a number of years the lines between our working and leisure environments have gradually been becoming blurred, forcing furniture makers and manufacturers to adopt the codes of home decor and develop ranges that meet a demand for mobility, sociability, comfort, personalisation and flexibility.

The new WORK! zone was introduced this September to address these needs. Covering about 1,200 square metres staged by Philippe Boisselier, the zone showcased a creative range of work space design solutions as well as a conference program, a space presenting exciting new finds and accessories (sourced by Chantal Hamaide) as well as a brand new area that hosted over 500 business meetings.

“By dedicating a specific zone to the services sector, Maison&Objet created a small cocoon within the vast trade fair, perfectly laid out and elegantly staged,” says director of exhibitor Bene France, Valérie Ducruet.

“In parallel, having the opportunity to meet new contacts during business meetings allowed us to present solutions that were conducive to interaction and collaboration. We would like to congratulate the team behind this first edition for their professionalism and approachability.”

Constantly on the lookout for new talent, Maison&Objet also celebrated the work of architect Laura Gonzalez, who was named this edition’s Designer of the Year. The event also turned the spotlight on the US by introducing six up-and-coming American talents, simultaneously triggering a rise in the number of exhibitors (55 brands) and visitors who made the journey from across the pond.

The next Maison&Objet is held from 17 to 21 January 2020 with a focus on the topic of regeneration.