eGift it makes electronic gifting more personal

Australian company eGift it is on a mission to change the way electronic gift cards are sent and received to help bring people together.

Inspired by the fact that many families, friends and loved ones have been unable to spend quality time together, eGift it has developed a platform to create a personalised message, add digital wrapping paper, music and animation to truly make sending (and receiving) an electronic gift a unique and enjoyable experience without additional cost.

The process of sending a digital gift card has always been a little impersonal, explains chief operating officer, Eric Persijn.

"Gift giving should be an intimate experience and this year, with restrictions on travel and free movement throughout the globe, it's more important than ever to be able to customise and personalise something for a loved one to show you care,” he says.

According to recent research, the gift card market in Australia has exploded in recent years. It is predicted to accelerate its trajectory up to an estimated $3.2 billion by 2024, in part driven by growth created by the Covid-19 outbreak.

eGift it has partnered with Australia's leading digital gift card providers, covering a range of retailers across fashion, homewares, technology, travel experiences, leisure and outdoors, as well as food and beverages.

It is able to securely schedule gifts in advance, streamlining instant delivery for a last-minute gift, or making it easy to plan ahead and lock in the arrival of a personalised message and gift card in advance. The service offers delivery via SMS and email. Better yet, digital memories can be viewed by both recipients and senders at a later date.

"With the advent of eGift it, we wanted to provide a system that not only enables sharing a gift card, but also the ability to customise and add a more personal touch. It also takes the pain and pressure out of frantic times of the year to help people to relax and enjoy the presence of friends and family without the burden of last-minute shopping," Persijn adds.