IKEA launches competition with koala soft toy range

For the first time in history, IKEA has introduced an Australian animal into its soft toy range, marking a special moment for Sheilä and baby Güs, the IKEA SÖTAST koalas.

As IKEA continues to explore the importance of play for both children and adults, the IKEA koalas are a perfect option for playtime in the home as even smaller children can enjoy playing with the koalas as the eyes are sewn on for safety.

Sheilä and baby Güs have recently landed on our sunny shores and have been busy exploring some of Sydney’s most iconic landmarks including the Sydney Opera House and Bondi Beach, to get up to speed with what it means to be an Australian Koala.

However, Sheilä and baby Güs were born in Sweden, under the SÖTAST name, and have not yet fully acclimatised with the Aussie culture and are calling on all Australians to share their best Aussie travel spots.

IKEA Australia is encouraging all Aussies to share their own photos of the IKEA koalas in all the places that make Australia beautiful for the chance to win one of 5 x $200 IKEA gift cards.

The competition launched today on @IKEA_Australia Instagram page and will be run until 12 November under the hashtag #IKEAAustralia.